ShortCuts référence ce podcast pour aider les utilisateurs à découvrir les épisodes qui méritent leur attention, puis à revenir vers les contenus originaux.
The rapid pace of technological change is making a big impact on hiring. Some organizations are dynamically securing freelance workers through platform apps like Upwork and Freelancer. Other companies are investing heavi
Most businesses are built on a linear model: take, make, and discard. But that norm is reaching its limits, and leaders are under pressure to find smarter, more sustainable ways to operate. Weslynne Ashton is a systems s
When Ferrari, the Italian luxury sports car manufacturer, committed to achieving carbon neutrality and to electrifying a large part of its car fleet, investors and employees applauded the new strategy. But among the comp
While many teams and organizations engage in scenario planning, most don’t go far enough. Arjan Singh, consultant and adjunct professor at Southern Methodist University, says a more disciplined approach, borrowed from th
Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their pricing strategy—or develop one for t
HBR editor at large Adi Ignatius speaks with Lisa Su, CEO of leading semiconductor company AMD, about the company’s evolution toward high-performance and adaptive computing, the future of AI use in different sectors, and
In late 2013, Ryan Cohen, cofounder and then-CEO of online pet products retailer Chewy.com, was facing a decision that could determine his company’s future. Should he stay with a third-party logistics provider (3PL) for
Unfortunately, you can’t set up your organization’s artificial intelligence projects like just any other IT project. By their nature, AI endeavors are quite different and suffer high failure rates. But there are proven a
What can failures like Harley-Davidson Cologne or Cheetos Lip Balm teach us about success? Sean Jacobsohn, partner at Norwest Venture Partners and founder of the Failure Museum, takes us on a tour of notable product fail
”Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that
Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction
Founded in 2014, Thinx, Inc. makes absorbent underwear that can be worn during menstruation. But the feminine care market had seen virtually no innovation in half a century because of the taboo against discussing the top
Venture capital firms notoriously embrace risk and take big swings, hoping that one startup will become a monster hit that pays for many other failed investments. This VC approach scares established companies, but it sho
When a company, division, or product line has been struggling for some time, it can feel nearly impossible to get things back on track. But big turnarounds are possible, provided you have a team willing to work hard, be
The use of artificial intelligence—specifically generative AI—is growing rapidly, and tech giants like Google have an important role to play in how that technology gets adopted and developed. Sundar Pichai is the CEO of
Getting a big, bureaucratic organization to innovate or adopt new technologies is hard. That’s why Harvard Business School professor Maria Roche wrote a case study about U.S. Air Force Major Victor “SALSA” Lopez. He help
Fueled by the promise of concrete insights, organizations are increasingly prioritizing data in their decision-making processes. But that process can easily go wrong. Many leaders don’t understand that their decisions ar
Many companies, especially in the tech world, have come to embrace the idea of growth at all costs. But according to research from Gary Pisano, professor at Harvard Business School, most firms fail to consistently increa
Imagine a company that, in a matter of weeks, can develop, prototype, build, and deliver innovative products. That’s exactly what Haier, one of the world’s largest home appliance manufacturers, achieved in 2019. When the
The insurance industry is centuries old and has historically been dominated by a few large incumbents. To buy insurance, customers usually go through a broker or an agent. But the industry is experiencing disruption from
It’s a holy grail for many businesses — the search for sustainable competitive advantage. But Chris Zook points out that it’s elusive for most companies. He notes that less than one in ten achieve profitable growth over
For a long time in the restaurant industry, there were two types of dining experiences: fast food or table service. But Ron Shaich, founder and former chairman and CEO of Panera Bread, managed to create an entirely new c
Imagine this scenario: Your company’s executive team has just announced their new master plan for growing the business. Now it’s your job, as a mid-level manager, to put it into practice. So where do you start? In this e
In June 2022, the first ever LIV Golf event teed off outside of London. Offering players larger prizes and more flexibility, LIV Golf aimed to disrupt the sport. In response, the PGA Tour suspended all players who partic
In the last half century, relationships between employers and their employees have evolved away from being rooted in long-term loyalty to a new paradigm of short-term alliances driven by uncertainty and competition. Entr
The consulting firm McKinsey has helped its clients navigate disruption in a wide range of industries. But what can we learn from how McKinsey itself responded to disruption in the management consulting industry in the e
Why did some companies thrive during the Covid-19 pandemic while others struggled? Keith Ferrazzi, founder of the consulting firm Ferrazzi Greenlight, surveyed more than 2,000 executives to learn how they changed their o
Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around her brand. But af
What does it take to succeed as a business while doing well by your employees? Harvard Business School professor emeritus Mike Beer has studied companies who invest in building long-term social value and he says they off
Looking at business news over the past decade (including a few HBR articles), you might assume that just about every traditional company has fallen — or will soon fall — to competitors from the tech industry. But London
If you’re a fast-growing company in an emerging economy, you need a strategy for competing in your home market in the short term. But you also need a longer-term strategy that will help you grow beyond that initial marke
Khan Academy, the online global education nonprofit, launched in 2006 when founder Sal Khan created a few videos to help his cousin with her math homework. After a decade of growth brought Khan Academy’s user base to mor
Leadership transitions are challenging for both organizations and the leaders who must directly navigate them. But Michael Watkins says they’re also a time of incredible opportunity — especially for those leaders who und
In 1992, Canada, Mexico, and the U.S. signed NAFTA, the North American Free Trade Agreement, and the global business landscape began transforming. NYU-Stern professor Pankaj Ghemawat studies how companies have adjusted t
Disruptive innovation has proven to be such a powerful idea that the word “innovation” is often equated with the broader idea of market disruption. But that’s not always the case. INSEAD strategy professor Renée Mauborgn
Enel, Italy’s state-owned power company founded in 1962, was one of Europe’s largest coal users and polluters. Now it is recognized as a leader in renewable energy and has integrated sustainability into its business mode
Creating value is table stakes for any business. But is your organization also capturing the value you create? IMD professor Stefan Michel says that many businesses don’t actually know how. He studies marketing and strat
Climate change is causing severe weather, dangerously elevated temperatures, and water shortages around the world. Meanwhile, firms are struggling to reduce their carbon emissions while adapting their operations to these
Do you know the difference between accurate forecasting and effective forecasting? Technology forecaster Paul Saffo says accurate forecasting is nearly impossible to do. But if you aim for effective forecasting, he notes
AptDeco, a peer-to-peer marketplace for used furniture, launched in New York City in 2014. Despite its complexity and high costs, the company grew quickly. Co-founders Reham Fagiri and Kalam Dennis considered several dif
Some managers develop strategy by focusing on problems in the present, and that’s especially true during a crisis. But Mark Johnson, co-founder of the innovation consulting firm Innosight, argues that leaders should imag
Is your company’s existing growth formula finally reaching its limit? Bain & Company partner Chris Zook says you may need to redefine your core business if you want to power new growth. Zook was co-head of Bain’s Gl
Many people aspire to entrepreneurship. But Bill Aulet, who has advised founders for decades, warns that it remains a high-risk endeavor. Aulet is a professor of entrepreneurship at the Sloan School of Management at MIT.
The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even includ
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry wo
More and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. Marco Bertini, a marketing professor at Esade Business School in Barcelona, says constant price shift
In 2010, Japan’s largest e-commerce platform Rakuten was rapidly expanding into global markets when CEO Hiroshi Mikitani made a surprising announcement: Rakuten’s internal language would be changing to English. That mean
Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike must sustain profitability
What do LEGO, GoPro, and CarMax have in common? Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary innovations around a core product or ser
It’s an idea that’s a non-starter at many organizations: collaborating with a competitor. But Yale School of Management professor Barry Nalebuff says leaders who refuse to consider teaming up with other companies—even wh