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HBR On Strategy
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Épisodes référencés116
Temps total2 j 1 h 20 min
Dernier épisode25/06/2025
Premier épisode01/05/2023

How Sodexo’s CEO Manages Global Strategy Across 50 Countries
As the chair and CEO of Sodexo, the France-based food services and facilities management company, Sophie Bellon leads one of the largest employers in the world, with front-line workers in nearly 50 countries. Managing th

Microsoft: A Case Study in Strategy Transformation
In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate and grow as fast as its competitors. Now they were considering new opportunities that would yie

Should Your Business Sell on Amazon?
It’s a dilemma facing more and more brands: Should your business sell on Amazon? It’s the most visited e-commerce platform in the U.S. and the dominant retailer in 28 other countries. But that reach comes at a price. Har

Why Project-Based Work Fails — and How to Get It Right
Companies of every size across the world are basing more of their work around projects, but research shows that nearly two-thirds of those efforts fail. Antonio Nieto-Rodriguez has studied projects and project management

How Booking.com Sustains a Culture of Innovation
Booking.com was founded by a Dutch university student in 1996. It grew slowly for almost a decade. But by 2011, the company was generating more than a billion dollars in profits annually — making it the most financially

How to Future-Proof Your Strategy
So much has been written about how to future-proof a strategy. But Peter Scoblic says that too many companies still rely on short-sighted strategies that don’t effectively plan for different potential future scenarios. S

How One Energy CEO Is Leading a Transition Toward Clean Energy
As the CEO of one of the largest energy holding companies in the U.S., Lynn Good is leading Duke Energy’s aggressive transition to renewables and net zero emissions. It’s a complex undertaking that involves short-term pl

A Better Framework for Solving Tough Problems
When it comes to solving complicated problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to patchwork solutions or problems not

Ask These Questions Before Choosing a Manufacturing Location
One of the world’s largest automotive glass producers, Fuyao Glass, must decide where to fulfill its upcoming contracts. One option is their U.S.-based factory, where production rates are lower. The other is an older fac

What’s Behind the Success of Some Tech Start-Ups?
The secret to success for many Silicon Valley tech companies isn’t necessarily that they’re ultra-nimble start-ups, or that they’re led by tech-savvy geniuses. Andy McAfee says their success often has more to do with a s

Fortnite: Turning a Meteoric Rise into Sustained Growth
In the 1990s and 2000s, video game developer Epic Games had a string of mid-size successes. But the release of Fortnite Battle Royale in 2017 changed the company’s path forever. The game was a blockbuster. By 2019, Fortn

Lessons from Amazon’s Early Growth Strategy
So much has been written about Amazon’s outsized growth. But Harvard Business School professor Sunil Gupta says it’s the company’s unusual approach to strategy that has captured his scholarly attention. In this episode,

Disruptive Innovation in the Era of Big Tech
Clayton Christensen’s theory of disruptive innovation inspired a generation of entrepreneurs and businesses, ranging from small start-ups to global corporations. But three decades after the theory was introduced, debates

Merging Competitors: U.S. Airways and American Airlines
In February 2013, U.S. Airways announced that it would merge with American Airlines to create the world’s largest airline. During the acquisition, then-CEO Doug Parker and his board had transformative decisions to make.

The Key to Consistent Growth Is Having the Right Incentives
Is your growth strategy working consistently? Strategy expert Ken Favaro says creating and sustaining growth isn’t rocket science. However, you do have to understand the difference between “organic” growth and “inorganic

The Key to Preserving a Long-Term Competitive Advantage
For more than a century, the pharmaceutical company Roche has been headquartered in Basel, Switzerland. It’s one of more than a dozen pharmaceutical companies who have long been based there. Howard Yu, Lego Professor of

When Scaling Your Start-Up, Don’t Lose What Makes It Special
Harvard Business School professor Ranjay Gulati says the most successful start-ups have one thing in common: a soul. “Soul” goes beyond culture, purpose, or even the founder. It’s about having three things: strategic bus

How to Fail Right
We all know Silicon Valley’s mantra: fail fast, fail often. But when is it OK to fail in the real world? Harvard Business School professor Amy Edmondson says it depends on how and why you fail. She’s an expert on psychol

How 8 Successful CEOs Allocated Capital to Build Durable Businesses
Investor and author William Thorndike studied eight CEOs who outperformed the market and their peers. The group included big names, like Warren Buffet and Katharine Graham, but also other leaders who are virtually unknow

How Local Businesses Can Compete with Larger Rivals
In 2020, Kwame Spearman left his consulting job in New York City to take over an iconic independent bookstore, the Tattered Cover Book Store in Denver, Colorado—his hometown. Spearman saw an opportunity to reinvent the l

How to Build — and Maintain — Relationships with Your Shareholders
Does your company have a strategy for working with investors? Whether your company is big or small, IBM’s former CEO Sam Palmisano says it’s essential to build relationships with your shareholders before there’s a specif

Shifting Your Focus from Short-Term Efficiency to Long-Term Resilience
Efficiency is usually something businesses strive for, but is it possible to be too efficient? Strategy expert Roger Martin warns that an obsession with eliminating inefficiencies in U.S. companies has come with many soc

Best Buy’s Hubert Joly on Redefining Your Company’s Purpose
When Hubert Joly became CEO of Best Buy in 2012, online retailers like Amazon were exploding in popularity, and Best Buy was facing a sea change. But Joly famously turned around the struggling electronics retailer by cha

Growth Strategy Lessons from the Middle East’s First Unicorn Start-Up
Careem launched as the “Uber of the Middle East” in Dubai in 2012, with a mission to make life and work better for drivers in the region. Despite technical, cultural, and financial pressures, Careem eventually became the

Refocus Your Strategy for Success
Have you ever put a lot of time and energy into strategy work, but instead of finding clarity, ended up even more overwhelmed by conflicting priorities? Harvard Business School professor Felix Oberholzer-Gee says it does

How IKEA Evolved Its Strategy While Keeping Its Culture Constant
The Swedish furniture maker IKEA found huge success producing quality furniture at affordable prices. But in 2017, the company was at a crossroads. Its beloved founder had died, and the exponential rise of online shoppin

The Key to Identifying Your Most Valuable Customers
Do you know who your “superconsumers” are, and why they’re so important for your strategy decisions? Growth strategy expert Eddie Yoon says they’re your most passionate, most valuable customers—not just because they spen

Does Your Family Business Have a Succession Plan?
Rohit Gera had turned his family’s boutique real estate development firm into a dynamic housing solutions innovator for urban Indian families. But as he prepared to retire, Gera had to decide who would take over for him.

Competing with TikTok: When to Imitate, When to Differentiate
In 2023, TikTok became the fourth largest social network by number of users, behind Facebook, YouTube, and Instagram. Meanwhile, competition in the market for short-form videos intensified. Instagram introduced Reels and

How to Build a Start-Up — Without VC Funding
As interest rates have risen in recent years, venture capital funding has dried up. How can founders grow their companies in this new environment? In this episode, a founder who grew a $600 million company using just $10

Inside BMW’s Decarbonization Strategy
In 2023, the auto industry went through huge changes in pursuit of lower carbon emission. Some automakers announced their plans to stop selling vehicles with internal combustion engines. In contrast, BMW decided to pursu

You Need a Generative AI Strategy
ChatGPT dominated news headlines in 2023. But generative AI isn’t just a hack to boost productivity. Many businesses are exploring its potential to create new products and services, which requires entirely new strategic

Lessons in Innovation from a Legacy Firm
Pencil-maker Faber-Castell has been in business since 1761, but it is still innovating and adopting new technology. In this episode, Harvard Business School associate professor Ryan Raffaelli discusses his case, “Faber-C

The Right — and Wrong — Ways to Cut Costs
When companies cut costs, they tend to trim spending across the board. But Cesare Mainardi, former CEO of global management consultancy Booz & Company, says that cost cutting should be a careful, strategic process.

The Risks of Rebranding
Are you considering a refresh of your brand? Roger Martin, one of the world’s leading thinkers on strategy, says you should probably rethink that. In this episode, he explains how customer habits build “cumulative advant

Corporate Governance Can Be a Growth Strategy
Jorge Quintanilla Nielsen started the private asset management firm Capital SAFI in 2007 — and planned to expand from Bolivia across South America. As a private firm, Capital SAFI isn’t required to have a board. But in o

Why Every Leader Needs “Aesthetic Intelligence”
In addition to traditional and emotional intelligence, Pauline Brown argues that great leaders also need to develop what she calls aesthetic intelligence. They need to understand how their products make their customers f

The Strategy Mistake Too Many Startups Make
Many founders try to emulate startups that have already become successful. But Thales Teixeira says that approach, which often involves trying to do too much, too quickly, can lead to failure. In this episode, you’ll lea

How Indra Nooyi Brought Design Thinking to PepsiCo
As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. Perhaps most notably, she introduced design thinking into the company’s innovation process. In this episode, No

How to Expand Beyond a Direct-to-Consumer Strategy
Direct-to-consumer businesses play an outsize role in disrupting industries. But after that initial disruption, industry competitors often adapt. Harvard Business School professor Len Schlesinger and co-founder and CEO o

How Well Do You Know Your Core Customers?
Who are your primary customers? Harvard Business School professor Robert Simons says that’s the most important question of your strategy — and the hardest to answer. In this episode, you’ll learn how to accurately define

How to Thrive in Fast-Moving Markets
What can we learn from fast-moving companies — like Amazon, Google, and Alibaba — about how to organize to promote strategic growth? University of Michigan business professor Dave Ulrich went inside these companies to st

How a Multinational Publishing House Pivoted to Digital
Wolters Kluwer started in the 1830s as a publishing house. But the Dutch multinational corporation has grown into a global, information services company and now earns more than 90 percent of its revenue from digital prod

How to Compete with a Fast-Growing Disruptor
OXXO was the dominant convenience store chain in Mexico—until its chief rival doubled in size almost overnight. In this episode, Harvard Business School professor Tatiana Sandino explains how OXXO CEO Eduardo Padilla res

Strategy Doesn’t Have to Be Complicated
To many people, strategy is a total mystery. But Harvard Business School professor Felix Oberholzer-Gee says strategy doesn’t have to be complicated if you focus on creating value.

Measuring Your Long-Term Strategy’s Short-Term Success
Major strategy shifts need time to play out. Customers have their habits, employees are used to doing things a certain way, and fine-tuning a plan takes time in the market. But what if you don’t have the luxury of waitin

How Eastern Bank Shifted Its Strategy to Compete with Online Lenders
As technology changes everything, how can existing businesses create innovation and change from within? Harvard Business School fellow Karen Mills studied how one 200-year-old regional bank in the U.S. used intrapreneurs

3 Ways to Build Critical-Thinking Skills
When was the last time you practiced your critical thinking skills? Helen Lee Bouygues, an expert in business transformation, says many business problems are really about simple errors in critical thinking. In this episo

How a Global Brewing Company Explored the Cannabis Market
Harvard Business School senior lecturer Derek van Bever and former lecturer Stephen P. Kaufman studied global brewing company Molson Coors, as it prepared to enter the cannabis beverages business in 2019. Molson Coors in

How to Compete with “Free” Products and Services
Free products and services are everywhere. But if your revenue strategy does not include give aways, how can you compete? Brigham Young University professor of strategy David Bryce studied give-away strategies across 26